i-Design 09 Conference

The Conference

I attended my first conference yesterday. The i-Design 09 conference in London (pictures: here).

I really enjoyed it. It was at an excellent venue too, the old cinema at Westminster University (the first cinema in the UK). There were some really interesting speakers also. My favourite speaker was Bill Thompson. He was coherent and funny and made a lot of good points. I also thought Tim Milne was good too but that could have been because he was also cute (for an old bloke) ;-)

The first half of the conference was focussed around the web, content and so forth. There were publishing companies, marketing companies there and various others. The message given was that we need to embrace the technological revolution.

One of the points that Tim Milne made was that back in the day (way before my time) when Coronation Street was on terrestrial televison there was a much more connected and bonded feeling as you were part of something that everyone was doing at the same time. I disagreed with this point, as to me that is a form of control. You *have* to watch a programme at a prescribed time because if you miss it then you won't get the opportunity to do so. The invention of VHS probably revolutionised the creating a *you* focussed technological experience.

Other then that, the rest of the morning was interesting and pretty much on par with the technovision stuff at work in terms of ideas and concepts.

Another thing that struck me was that Bill Thompson mentioned integrating people and technology. He mentioned the development of a contact lens which displays information on your retina. During our HCI Project back in 2006 we came up with a similar idea (but for glasses instead of lenses) but this was parked after iterating through a UCD process based on user feedback.

The afternoon was pretty good too, mostly focussed around sound and vision. Much more artsy! I liked the 3D sound and the immersive technologies. It was very similar to the minority report stuff. Much more *you* focussed without the traditional screen interaction. We started looking into these in HCI back at uni so it was nice to see how it's progressing. There are some really interesting projects out there (links below).

One of the stories the guy was telling was really interesting. They work on 5D and have worked on film sets with the likes of Steven Spielberg. When Spielberg was making minority report he wanted them to use technology which was very possible in the near future. That fact made the penny drop with Minority report and made me realise it wasn't a H.G. Wells of the 00s ;)

Also another story I really liked was the opera house in Toronto which wanted to attract a younger audience. The Sony Centre provided funding and a complete *you* experience was created. It became a co-authored space which responded to people, changed lighting ambience based upon the clothing colour people were wearing and so forth. So the building repsonded to the people. I thought it was a very interesting idea (gave me my own idea of doing something like that with a combination of Artificial Intelligence).

Another interesting story was about the interactive cinema, where people decide the direction of the film. Although multiple choice, there's an element of creating a user centred experience.

The general message of the conference was about a User Centred experience and design approach and to fit the technology around the design and not the other way round. It also provided a different perspective on immersiveness and interface design that is much more interactive. Something we as a company are already thinking of doing (Wadud's idea #4 innovation portal ;-) those who have access will know what I mean).

One thing one of the panelists did say was that it's all well and good having a UCD approach but sometimes we don't want to interact, we just want to sit back and be shown a film and relax without to much thought and interactivity. I thought that too was an excellent point :)

Quotes
Here are some quotes I really liked from the Conference(I didn't get the names of who said them as I was typing on my i-Phone):

"New age of the Internet give as much as you take."

"No use resisting the drive to give away content on the Internet for free."

"A disconnected life is no life at all."

"Printing puts a mark on history i.e it is the roots, the time it was printed. Guttenberg should have invented the Internet!"

"Capitalism went digital. We moved to a digital economy we will live completely different lives - only thing Karl Marx got right" (although I disagree with that being the only thing Marx got right).

"The technologies that will be in the future are the ones that we have not yet imagined, no one imagined touch screens and mobile phones."

"Compartmentalising dooms towards failure."

"We are influenced by the relationships we have and search and discovery impacts that"

"The relationships we have shape our perceptions and inform the choices we make"

"Positive and brand associations are formed by positive interactive experiences."

"We spend out lived searching for people we can connect with and this is what enhances our experiences."


"Digital tech is at a stage where we can embed it into our lives and it becomes more about the you experience"


"Entertainment Weekly's video adverts are like putting a pacemaker in a corpse but it is genius because of the buzz created around it."

"Getting rid of the rectangular screen is a possibility for the future."

"Any interface should have a form that is related to experience."

"The child has to learn to use the computer the computer doesn't learn to use the child."



Links

Matterbox
Future of Sound
Show Studio
Cog App
Wet Design
Extra Version
Plugin Media (They're hiring for those interested).
Jason Bruges Studio
Vison Labz <-- One of my favourites. MOTH
Squid Soup <-- Another one of my favourites. 5D